U-T San Diego Boosts Commitment to North County With New Encinitas Newspaper
Encinitas Advocate to Carry on Tradition of Local, Award Winning Community Papers
SAN DIEGO, CA, June 19, 2014 – In an effort to meet reader and local business needs, U-T Community Press is launching a new newspaper in Encinitas – one of the region’s most beloved coastal communities – on Friday, June 20. The free weekly, The Encinitas Advocate, will cover everything from city hall to city services, local neighborhoods, families, arts, entertainment, and dining, as well as happenings in the communities of New and Old Encinitas, Cardiff-by-the-Sea, Leucadia and Olivenhain. The community newspaper will be delivered to Encinitas residents every Friday and also available at local newsstands and newspaper racks.
“Community newspapers are the foundation of American journalism,” said U-T San Diego Chairman and Publisher Papa Doug Manchester. “The U-T is committed to North County and we want the Encinitas Advocate to be the voice of the Encinitas community. By expanding our community newspapers, we hope to boost the local economy and bring neighbors even closer together.”
The Encinitas Advocate joins the U-T San Diego’s award-winning community newspapers, including the La Jolla Light, Del Mar Times, Rancho Santa Fe Review, Carmel Valley News, Solana Beach Sun, Poway News Chieftain, Rancho Bernardo News Journal and Ramona Sentinel.
“We at the U-T Community Press are very excited to be launching The Encinitas Advocate for this treasured coastal North County community,” said Phyllis Pfeiffer, the newspaper group’s general manager. “For several years, local businesses have encouraged us to expand our model of publishing hyper-local news that is delivered to all residents. We hope to not only keep local residents informed on what’s happening in their community, but to also help create cherished memories.”
The Encinitas Advocate staff will include executive editor Lorine Flemons-Wright, associate editor Jared Whitlock, as well as the North Coastal News team – Karen Billing, Kristina Houck, Joe Tash, Marsh Sutton, Jon Clark, and Rob and Sherry McKenzie.
About the U-T San Diego
The San Diego Union-Tribune, LLC, owner of the 145-year-old U-T San Diego, is San Diego’s leading media company and is the most comprehensive source of news, entertainment and information in the region. Each week, U-T San Diego products are delivered to more than 96 percent of all San Diego County households through the combined strength of its integrated media portfolio: the Pulitzer Prize-winning newspaper, U-T San Diego; the website, UTSanDiego.com; the Night + Day, Sunday’s Best and DiscoverSD weekly entertainment guide and website, DiscoverSD.com; Spanish-language products, Enlace and Vida Latina-San Diego; U-T TV, an on-demand news video platform; and hyper-local community papers, U-T Community Press.